ROCK BOTTOM
TO ROAMING
A Barnsley fabricator and his family are turning an ex-council gritter into their home — then driving it around the world.
The story
Ben Greenwood — welder, fabricator and painter with twenty years on the tools — lost his business and started again from rock bottom. Now he’s building the way back in public: a 2014 Mercedes Arocs 3333 6×6, transformed by hand into an off-grid home for his family of four (plus Peanut the dog), departing 1 July 2027 on a route through roughly 42 countries, Barnsley to Tokyo the long way. Every stage is filmed honestly — the wins and the cock-ups.
The audience
Audiences across the trades, fabrication and custom-vehicle world, overlanding and expedition travel, and family adventure — built on one thing: honesty.
The content
- The build series — every stage of the truck, filmed at the shop: subframe, insulated habitat box, power, water, paint. Long-form YouTube episodes plus daily short-form across Instagram, TikTok and YouTube Shorts.
- The expedition — from July 2027, the family crossing ~42 countries on four continents in the finished truck.
- The countdown — a hard public deadline driving the story every single week until departure.
What partners get
- Your kit fitted and used properly by a time-served tradesman — then worked hard across some of the hardest roads on earth. If it survives us, that says more than any advert.
- Natural, honest integration in build episodes and expedition content — no scripted ad reads.
- Long-term exposure: this is a multi-year story, not a one-off post.
- Product imagery and footage from the build and the road.
Let’s talk
If your brand belongs on this build — tools, power, suspension, tyres, camp kit, tech — we should talk.
ben@rockbottomtoroaming.comrockbottomtoroaming.com · @rockbottomtoroaming on Instagram & YouTube · @rock.bottom.to.ro on TikTok